kiaro stands for simplicity, clarity and transparency. bytepark is helping this young online marketing company to implement its new corporate identity and develop the central element for branding as well as a contemporary UX design.
In close co-operation with the customer, a colour concept was drawn up to show the young brand in a lively and fresh, yet not too colourful setting. True to the motto: 'clear, transparent, fair', the figurative mark uses simple, clear-cut shapes that ensure optimum presentation no matter what their size.
In addition to the standard Museo font developed by Jos Buivenga, Museo Slab is also used, for instance, in the optional tagline of the logo.
Taking the mobile-first approach, the project also developed the screen design for the company's website. Instead of defining fixed breaks in the layout based on specific screen sizes, the project focused on optimum layout based on device categories. A prototype with first designs to additionally illustrate the interaction concept was used as a basis for discussion with the customer.
An individual icon set was developed to match the brand. These icons additionally highlight the solutions offered by the company and can even be animated if necessary (using HTML5/CSS3 for animation).
Greenfield implementation of a new corporate design is a tremendously exciting challenge for us. Our goal is to deliver a result that perfectly matches our customer's expectations.
Cristina Thomas, UX Designer at bytepark