mi adilette

mi adilette Online Shop Campaign

Design your own custom adilette and present it as personalised graphics on Facebook. On behalf of the Berlin dieckertschmidt agency, bytepark assumed responsibility for the web design and technical implementation of the adidas online shop "mi adilette" campaign.

  • User Interface Design
  • Mobile application
  • Social Media
The Concept

From locker room to everyday life - adilettes are probably the most famous slides in the world. The "mi adilette" online store campaign from adidas lets everyone design their own personal adilettes and give them their own name. The finished shoe can not only be ordered, but also shared as a cool mock-up on Facebook.

Adilette UI
mi adilette
The Result

bytepark realised the landing page for the online store campaign and implemented a powerful micro-framework directly into the adidas infrastructure. The application initially generates a high-res image of the personalised adilette from the data supplied by the configurator. This image is merged with the custom lettering and a matching background to create a Facebook post.

Mi Adilette Ergebnis
Wir sind sehr stolz auf die Simplizität unserer Kreativ-Idee für die Personalisierung der adilette (özilette, petkolette, poldilette, deinelette). Und wir sind sehr froh, dass diese Einfachheit bei der technischen Umsetzung erhalten blieb - obwohl im Hintergrund viel mehr Komplexität abläuft. Danke bytepark!

Stefan Schmidt, Gründer und Creative Director dieckertschmidt

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