Digital
reorganisation of
16 websites of
SCC EVENTS GmbH

About SCC EVENTS GmbH

SCC EVENTS is one of the largest hosts of major international sporting events in endurance sports. Its best-known events include, for example, the BMW BERLIN MARATHON and the GENERALI Berlin Half Marathon. bytepark supported the client during the relaunch of its corporate website and the launch of the website for the Hiking Hero (www.hiking-hero.de) hiking event. In addition, 14 other websites will be relaunched beginning 2023.

The corporate website was relaunched in order to upgrade to the modern content management system (CMS) Typo3 and now features a contemporary and fresh look. At the same time, the navigation structure was to be optimised in a user-centred way. The website for the new Hiking Hero hiking event was to be implemented on the same system. All other websites are also to be successively rolled out on the new system and optimised in terms of UX and SEO.

The Goal

Technical Implementation

As part of the corporate website relaunch, we replaced the old CMS Redaxo and transferred the website to the new Typo3-based platform. We made sure to reuse the existing content modules and features that were already used on the websites for VeloCity Berlin and adidas Runners City Night and adapted them where necessary. The final solution makes life much easier for the editors and for IT maintenance.

Concept, SEO and Editorial Guidance

All relaunches at bytepark are closely accompanied by SEO experts. This support ranges from keyword analyses and keyword mappings to briefings for the editorial team and reviews of texts to technical SEO checks. In addition, all relaunches include the optimisation of concepts. The SCC EVENTS team is also supported in website content loading.