Audi Quattro Lounge

Audi Quattro Lounge

With the Audi quattro® Lounge, Audi presented a winter wonderland for young and old. bytepark supported the nation-wide events with the NFC (Near Field Communication) Technology for lead generation.

Client
Services
  • User Interface Design
  • Mobile application
  • MVC Frameworks
  • HTML5 (HTML/CSS)
  • Hosting
The Concept
Registrierung

Visitors to the Audi quattro® Lounge registered at the reception on an Android tablet application developed by bytepark. The visitor’s specified data was stored using the application on an external web service.

Skipass

After a brief introduction to the Audi-branded NFC card, visitors were then handed their unique ski pass.

Erlebnis

In the winter wonderland, guests had the opportunity to experience the world of quattro®. In addition to the numerous interactive exhibits they could scan with their ski pass at an information terminal to receive email information about the vehicles.

NFC

Again, the NFC technology was used: The scan of the ski pass at the information kiosk sent a signal to the web service...

Mail

...which in turn sent an email to the email address provided during registration.

Gewinn
The Result
Audi Quattro Lounge Panorama 2Audi Quattro Lounge Panorama 1
The Event

Let's work together

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Audi

#AudiMoments

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