Audi Moments

#AudiMoments

As part of the Audi Moments campaign guests of the Aids-Gala 2015 were invited to marvel at the new Audi TT. bytepark developed the concept, implemented it and looked after the action on the ground.

Client
Services
  • User Interface Design
  • MVC Frameworks
  • HTML5 (HTML/CSS)
  • Social Media
  • Hosting
The Concept

At the 21st Festive Opera Gala for the German AIDS Foundation, bytepark (in cooperation with AUDI AG) built a Selfie Station. Set in the Audi showroom, visitors to the gala had an opportunity to pose in front of a beautiful Audi TT and take selfies with the aid of a remote control trigger.

Audi TT
SelfieSelfieSelfie
The Result

Most snapshots were shared (after a short image processing) on specially created Facebook and Instagram pages. At the same time these pictures were streamed to bytepark's Social Stream Engine on a flat screen in the showroom. The camera set-up and editing of photographs was done by photographer Marcus Zumbansen. The Audi Moments campaign combines event and social media marketing into a comprehensive marketing concept.

Selfies on Phone & TV
Audi Moments

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