Online marketing

Online marketing means consultancy and support related to issues that include, for instance, online advertising, online ads and online cooperation. Online advertising sales have been rising for several years at a higher rate than those of offline media. Online marketing is hence becoming increasingly important for both publishers and advertisers. Today, many suppliers and providers make use of the diverse options offered by online marketing in order to successfully boost their own e-commerce or e-business applications. The key advantage of online marketing is the fact that it is possible to precisely identify costs and revenues. The answer to this question is the basis for many web-based business models and quickly reveals whether online marketing pays off from the publisher's perspective and the publication of ads from the advertiser's perspective.

The major task of online marketing is to optimize an Internet platform for the placement of banners and text ads, to identify suitable interested advertisers, to fill vacant ad space via sensible banner networks and affiliate partners and to enable efficient ad management via an ad server..