Flash banners
The most common form of advertising on the Internet is based on the use of advertising or online banners. Developers very often use Adobe Flash. The Flash banners thus created feature a variety of animations. Flash banners are often produced in defined formats and can hence be used universally and on different platforms. One very popular form are flash banners sized 160 x 600 called "Skyscraper". However, the so-called Rectangle banner is also becoming increasingly popular (also because it is often easier to integrate into the content of a website).
