Corporate design

Corporate design defines how an enterprise presents itself

Corporate design determines how an enterprise or organization presents itself. It includes all forms and means of communication, such as the logo, letterhead, advertising material and web presence. Corporate design aims to trigger recognition among viewers whilst at the same time communicating a uniform design that perfectly addresses the respective target groups.

Corporate design development often includes the implementation of styleguides which contain design examples of how to use the company logo and other corporate design elements. Corporate design is often also implemented in such a manner that existing elements are left in place and adapted in order to maintain the enterprise or organization as a brand with a high recognition effect. Corporate design is at the heart of successful corporate communications and visualizes the company's culture, values and expertise.