Banner design

The most commonly used form for advertising on the web in the most different formats

Advertising banners or simply banners are the most commonly used advertising format on the web. The banner design uses the possibilities for advertising a product or enterprise for a defined format (banner format). Besides many different formats (including, for example, Skyscraper, Rectangle or Interstitial), various other techniques are available for advertising banners which influence design. Static and animated banners are generally distinguished in conjunction with these techniques, with animated banners often being Flash banners.

Before creating banners, it is particularly important to decide which information is to be communicated and which target group is to be addressed. This also means that it is necessary to identify the websites on which the advertising banners are to be published. Other aspects to be considered are possible restrictions imposed by website owners with regard to formats, maximum file sizes and file types.